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Kathy Gonzales: What Leaders are Made Of

Kathy Gonzales: What Leaders are Made Of

Born in rural Oklahoma, the oldest of six siblings, Lendistry’s Kathy Gonzales didn’t grow up with aspirations for a career in banking. Having only lived in rentals as a child, she instead dreamed of owning her own home, a goal she accomplished at 19. Her first home...
How to Win at Drip Email Marketing

How to Win at Drip Email Marketing

Drip email campaigns, or “drip marketing” is an email-based method of staying “top-of-mind” with your demographic without driving them away with too much communication. And it works.

Tips for Less-Stress Business Travel

Tips for Less-Stress Business Travel

Flying is uncomfortable and stressful on any occasion, but it’s even more anxiety-inducing when you also have to arrive at your business-ready best. Here are some tried and true tips to simplify your travel routine and save yourself steps. Pro Packing An empty water...
4 Ways Small Businesses Can Help Animals Find Homes

4 Ways Small Businesses Can Help Animals Find Homes

Helping homeless animals find families isn’t just the right thing to do–it’s great for generating goodwill in your community and increasing morale on your team. Even restaurants and places where animals are unlikely visitors can do something in their local...
How to Golf With a Client When You Don’t Like Golf

How to Golf With a Client When You Don’t Like Golf

Admit it: golf is an acquired taste, and it’s easy to feel out of your comfort zone at a golf club when you’re not used to it. It may seem old fashioned, but it’s still a go-to activity for some businesspeople. You can’t avoid it forever, so here are some tips to get...
How to Host a Business Casual Outdoor Gathering

How to Host a Business Casual Outdoor Gathering

Outdoor corporate gatherings are a great way to get out of the office and deepen your engagements with current and potential clients. They also energize your team and give them a chance to take on new responsibilities. Golf has been the go-to outdoor business activity...

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