Lendistry Announces Deanna Bassett as Chief Financial Officer
Deanna Bassett, a serial entrepreneur with more than two decades of financial and operational leadership in technology-focused enterprises, has joined Lendistry in an executive position at a critical stage in the company’s growth. Ms. Bassett, who held a consulting role with the company for two years before joining the team, will lead the online business lender to profitable growth and capital formation.
“I prefer to be in the role of consultant or investor, but as an entrepreneur, Lendistry interests me as a CDFI, as a member of the FHLB of San Francisco, their partnerships with banks, and for their unique potential as a fixed-income opportunity for institutional investors,” Ms. Bassett said.
Prior to joining
“We recently funded a client who told us that until they came to