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Lendistry Announces Deanna Bassett as Chief Financial Officer

Deanna Bassett, a serial entrepreneur with more than two decades of financial and operational leadership in technology-focused enterprises, has joined Lendistry in an executive position at a critical stage in the company’s growth. Ms. Bassett, who held a consulting role with the company for two years before joining the team, will lead the online business lender to profitable growth and capital formation.

“I prefer to be in the role of consultant or investor, but as an entrepreneur, Lendistry interests me as a CDFI, as a member of the FHLB of San Francisco, their partnerships with banks, and for their unique potential as a fixed-income opportunity for institutional investors,” Ms. Bassett said.

Prior to joining Lendistry, Ms. Bassett was CFO of Dizzion, a VDI company, where she guided the start-up through three capital raises from seed through Series A. She was also an Advisor with Adelphi Capital, a mid-market merchant banking firm specializing in highly regulated industries. Ms. Bassett was Co-Founder and CFO of HealtheCareers, one of the original internet career sites, and led the company from start-up through successful exit to Wargurg Pincus, a $47B private equity company.

“We recently funded a client who told us that until they came to Lendistry, no other lenders believed in them the way they believed in themselves. As a start-up, we feel a little bit like that ourselves,” Everett K. Sands, Lendistry’s CEO, said. “Lendistry isn’t just another lender. Deanna understands our mission and believes in us. She will help change that narrative and guide us to the next level.”