Noah Mazé, co-owner of Yogamazé, a yoga school headquartered in Los Angeles with global operations, grew up practicing yoga long before it was trendy. Noah started practicing yoga at the young age of 14, in his hometown of Boulder, Colorado, where his parents also taught him the benefits of meditation. Now, Noah is recognized worldwide as an advanced practitioner and accomplished teacher of yoga instructors.
Business partner and wife, Tracy Silver, describes herself as a “recovering attorney,” having spent many years in the very competitive field of entertainment law. As she watched Noah’s fledgling business grow, Tracy realized its huge potential, and left her practice to join Noah’s pursuit of yoga education.
Yogamazé offers several levels of training programs for aspiring yoga educators from 200-hour foundational training program, to a more intensive 300-hour training program for students who want to increase the depth and effectiveness of their teaching skills. Yogamazé also provides an extensive online curriculum, as well as offering workshops throughout the world.
A 24/7 Partnership
According to the U.S. Small Business Administration (SBA), 1 in 5 small businesses are family owned, but working with family presents unique challenges. Tracy will be the first to tell you that running a business with family comes with the difficulty of separating work life from family life. Tracy’s advice to business owners thinking about opening a business with family, is to clearly establish everyone’s roles early on, set boundaries, and hold each other accountable. She is proud to say she and Noah are excellent business partners because they follow these principles and know when to shift their focus from business to family.
According to Tracy, the biggest challenge as business owners is knowing how to allocate their limited time and resources on the areas that will increase revenue for their business. Accepting they can’t do everything themselves led them to invest their time and resources on the areas that matter most to the business, and employ help for the other areas.
Investing in Their Growth
When the time came to expand their business, Noah and Tracy knew they needed an infusion of capital. They first contacted their local banker Laurie Peterson at Community Bank, but quickly realized that they need the money sooner than the bank could offer. Laurie referred them to Lendistry. After speaking to a Lendistry Relationship Manager who patiently answered all of their questions, Noah and Tracy felt they found the perfect alternative to meet their financial needs. A Lendistry Relationship Manager helped Yogamazé secure funding for their business and clearly explained the rate, terms, and repayment options. Yogamazé received the funding they needed to hire new employees for teaching and training, quickly and easily. Tracy attributes Lendistry’s transparency, flexibility, and speed for their positive experience.
When we realized that we needed some capital to expand our yoga business, we talked to two different lenders before being referred to Lendistry. From our first conversation with Cody, we knew that Lendistry was the right partner for us. Cody was patient, forthcoming with information, and made us feel comfortable. The financing we received from Lendistry is a much better product than most of the options out there. We couldn’t be more pleased.
As Noah and Tracy continue to invest in their business, the funding from Lendistry has given them the breathing room they needed to focus on growing their business and sharing their knowledge with yoga instructors around the world.