Getting enough sleep is essential to our health, our productivity, and our mental stamina. Not sleeping enough sleep costs Americans $100 billion a year due to poor workplace performance, increased health needs, and an increased likelihood of accidents.
Unfortunately, for an entrepreneur or a small business owner, not getting enough sleep is considered par for the course. But with such high costs for an individual, think of the losses to a business when the top dog is drowsy. Indeed, life on the go go go has its costs.
The CDC has even declared that insufficient sleep has become a public health concern. Any entrepreneur worth their salt recognizes a business opportunity when they see one, and sleep is in demand.
In response to growing awareness, entrepreneurs have supplied countless products to help consumers catch more zzz. Persistence Market Research predicts that the sleep aid market will reach $80.8 billion by 2020.
Casper’s “mattress in a box” disrupted the mattress industry with their beds, earning investments from celebrities like Leonardo DiCaprio and and Adam Levine. They offer combination of “engineered” comfort, risk-free trials and free shipping and returns. Their business model, resting on a solid tripod of innovation, service, and convenience, has proved to be a winning idea.
Gadgets abound as well, with smaller products like the Re-Timer to help regulate your natural sleep rhythms, the Ghost Pillow to keeps your head cool, and endless noise machines to drown out sounds and a frenzied mind.
Sleep has entered the brick-and-mortar wellness market as well with guided classes to help you relax. Inscape, a New York meditation studio, offers “Deep Rest” sessions where clients can, “Lie down, relax and regenerate your body and mind. Follow the guidance as you bring gentle attention to each part of your body, letting go and recharging.” That’s right, even nap time is a marketable commodity.
While all these products are valid and work in their own way, tired small business owners can get the goods for free. Consumers swear by the products that help them shut off, but there’s an easier way. In a New York Times article, Sleep Ambassador Nancy H. Rothstein asserts:
“If you want to improve your sleep, you have to make some changes. Your Fitbit and your Apple Watch are not going to do it for you. We’ve lost the simplicity of sleep. All this writing, all these websites, all this stuff. I’m thinking, Just sleep. I want to say: ‘Shh. Make it dark, quiet and cool. Take a bath.’”
For a business owner who is “on” all the time, sometimes the best way to get better rest is to ditch the devices and make lasting habits.